Leonardo DiCaprio Faces Backlash Over New Luxury Hotel Investment in Israel Amid Gaza Conflict

July 31, 2025 — Hollywood actor and environmental activist Leonardo DiCaprio is facing intense criticism for his reported investment in a luxury hotel development project in Israel, as the conflict in Gaza continues to escalate. The backlash centers on his financial involvement in a controversial new resort project, raising ethical questions about celebrity endorsements and business ties in politically sensitive regions.

The Project Details: 14 Floors of Luxury at Herzliya Marina

According to Israeli business outlet Globes, the Tel Aviv District Planning and Building Committee has officially approved the development of a sprawling 51,000 square meter luxury resort in Herzliya, a prestigious coastal city just north of Tel Aviv.

The planned eco-certified hotel, now known as the Herzliya Marina Hotel, will feature:

• 14 floors

• 365 rooms

• A conference center

• Upscale restaurants

• Retail spaces

• Architecture by renowned designer Rani Zeese

The project was initially announced in March 2018 as a more modest two-building, six-storey resort with 180 suites. Over time, it has evolved into a major commercial endeavor, reflecting growing investor interest in the region.

DiCaprio’s Role: 10% Stake in the Development

Leonardo DiCaprio, known globally for his environmental activism and role as a United Nations Messenger for Peace, reportedly holds a 10 percent stake in the project. The rest of the ownership is divided between The Hagag Group, a major real estate firm, and brothers Ahikam and Lior Cohen, prominent Israeli entrepreneurs.

While the project’s eco-conscious design is in line with DiCaprio’s environmental branding, critics argue that its timing and location clash with the actor’s public humanitarian image.

Public Outcry Grows Amid Gaza Crisis

The investment has sparked an uproar online, particularly due to its unveiling amidst continued conflict and humanitarian crisis in Gaza. Critics argue that DiCaprio’s involvement sends the wrong message, especially as he is often seen advocating for peace, climate justice, and human rights.

Author and activist Shaun King posted a strong critique on X (formerly Twitter), stating:
“While Gaza starves, Leonardo DiCaprio is building a 14-story luxury hotel in Israel,” and accused the actor of “profiting from apartheid during a genocide.”

Other social media users echoed similar sentiments, with comments like:

• “Disappointed but not surprised. Another celebrity cashing in while lives are lost.”

• “You can’t advocate for peace and bankroll a luxury resort during war.”

DiCaprio’s History with Israeli Investments

This isn’t DiCaprio’s first business venture in Israel. In the past, he has made high-profile investments in:

• Mobli, an Israeli social media startup

• Aleph Farms, a cultured meat company promoting sustainable agriculture

These ventures were largely praised for their innovation and eco-conscious objectives. However, the current hotel project has stirred far more controversy due to its scale and the tense geopolitical context.

Silence from DiCaprio’s Camp

As of now, Leonardo DiCaprio has not issued any public statement regarding the criticism or addressed concerns raised by activists and the general public. The actor’s silence has only amplified the backlash, with many urging him to clarify his position or reconsider his involvement.

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✅ Final Thoughts

Leonardo DiCaprio’s decision to co-finance a luxury hotel in Israel has collided head-on with his public advocacy for peace and justice, leaving many questioning the consistency of his values. As criticism mounts and global attention sharpens on the ongoing Gaza crisis, the actor finds himself at the center of a storm that is as much about symbolism as it is about economics.

Whether DiCaprio chooses to address the controversy or remain silent, one thing is clear—celebrity influence in politically sensitive investments can no longer escape public scrutiny.